Visitors of the Portuguese gyms are offered to drink beer
Visitors of the Portuguese gyms and fitness-centers are offered to drink beer, convincing that it is an integral part of healthy life style. This action passes in the context of advertising campaign which is being carried out by national beer manufacturers’ association.
In Lisbon wellness-centers and “beer capital” 20 thousand information cards, in which the advantage of moderated use of beer (no more than two bottles in day) is explained, will be given out. In particular, the attention is being paid to the food value of beer and the maintenance of necessary vitamins.
Except for that it is stressed, that on caloric content of 200 milliliters of beer concede to a glass of orange juice without sugar and to a glass of milk.
Portugal is on one of the first places in the world on consumption of alcohol per capita.
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